Brand Identity Design
From naming to logo, colour system and a full identity guideline that actually gets used.
Brand identity is not a logo file but a system of rules that lets your brand show the same character at every touchpoint.
What we deliver
Primary logo and variations, clear space and minimum sizes, colour palette with Pantone/CMYK/RGB/HEX, typography system, iconography, photography direction and misuse examples.
Application sets
Business cards, letterhead, envelopes, folders, presentation templates, email signatures, vehicle livery, signage and social media systems.
Identity guideline
A detailed PDF guide so the brand survives new agencies, new printers and new designers.
Packaging-first identity
Because we produce packaging, we think about identity on board from day one.
What is included
- Naming consultancy
- Logo and variation system
- Colour palette (Pantone / CMYK / RGB)
- Typography and hierarchy system
- Iconography and graphic language
- Stationery design
- Presentation and email templates
- Brand guideline (PDF)
How this project runs
Discovery and positioning
A brand workshop clarifies competitors and audience.
Concept development
Three identity routes are produced.
Logo and system
The chosen route becomes a logo, colour and type system.
Applications
Print and digital applications are designed.
Guideline
The guideline and source files are prepared.
Rollout
Rollout is supervised with printers and suppliers.
From the studio
Brand Identity Design — FAQ
Answers to what clients ask most often before starting this kind of project.
