Brand Strategy & Consultancy
Positioning, naming, architecture and tone of voice — the ground design is built on.
Good design cannot save a badly positioned brand; it only takes it to the wrong place faster.
Positioning
We map the category, mark the territory competitors own and define the gap the brand can realistically claim.
Brand architecture
We define the relationship between the master brand, sub-brands and product names.
Naming
Generation, screening, linguistic checks and preliminary trademark class research.
Tone of voice
A tone guide with example sentences and expressions to avoid.
What is included
- Category and competitor mapping
- Positioning statement
- Brand architecture
- Naming and preliminary trademark research
- Tone of voice guide
- Audience profiles
- Brand workshop facilitation
- Annual brand audit
How this project runs
Brand workshop
A half-day session with the leadership team.
Research
Category, competitor and consumer data is gathered.
Positioning
Alternative positions are developed and selected.
Architecture and tone
Brand architecture and tone are defined.
Strategy document
All decisions are collected into one reference document.
From the studio
Brand Strategy & Consultancy — FAQ
Answers to what clients ask most often before starting this kind of project.
